DFS: 50%+ time savings by using Virtual Production
- 50-60% time savings from concept to final imagery
- Cost savings compared to traditional shoots
- No weather woes, the sun always shines in virtual space... if that's what you need!
The Challenge
DFS wanted to make a splash with their new outdoor furniture range, but with traditional shoots, they faced the usual headaches: unpredictable weather, costly set builds, and the never-ending post-production grind. They needed a solution that would keep their timelines as sleek as their new sofas.
Enter Capture Studios! For the first time, DFS decided to kick off their project using Virtual Production, and boy, did they hit the jackpot. With a launch date looming, they needed to create a halo of channel-specific content that would shine across their digital platforms... no pressure!
Our Approach
Using Virtual Production, we flipped the script. No more waiting on the weather or spending hours in post-production. We turned the process into a streamlined joyride!
- Pre-Production Planning: We mapped out the entire shoot, integrating deep CGI backdrops that could transport viewers straight to their dream outdoor setups—all while ensuring the DFS brand shone through.
- Shooting with Style: With the power of Virtual Production, we could seamlessly transition between stunning digital environments without breaking a sweat. The result? Captivating content that practically sells itself.
- Post-Production: By drastically cutting down post-production time, we made sure DFS got their final imagery without the usual hassle. The icing on the cake? Time savings of 50-60%, allowing them to focus on what really matters—selling that gorgeous furniture!
The Results
DFS achieved a stunning halo of channel-specific content ready to dazzle customers across all digital platforms. Plus, they managed to:
- Cut timings by 50-60%, going from concept to final imagery in under 5 weeks.
- Significantly reduce costs compared to traditional set/location shoots.
- Eliminate challenges like poor weather and last-minute location changes.
Case Studies
